Start building your thought-leadership platform with Echo Studios

  • Echo Studios builds full-spectrum thought-leadership platforms for people and organizations shaping what comes next.

    We partner with high-profile individuals, CEOs, founders, and institutions to design and operate integrated content ecosystems — turnkey, 360° solutions that perform across multiple distribution channels.

    Our work is not about producing content in isolation. It is about building a coherent presence where audio, video, editorial, and social reinforce one another — ensuring ideas travel clearly, perform optimally, and compound influence over time.

    Everything we create is bespoke and modular. Platforms are designed to precisely match a client’s goals, expectations, resources, and constraints — allowing for sophistication without excess, and scale without waste.

    This is high-caliber storytelling, expertly crafted creative and production, executed so that your message finds its people.

  • Our operating principle is simple: high impact, low maintenance.

    We specialize in working with senior leaders and high-profile talent whose time, attention, and reputational stakes demand a different standard. Our process is designed to deliver exceptional output while requiring minimal day-to-day involvement from our clients.

    A 360° Approach

    Different formats and platforms speak to different audiences in different ways. Our 360° approach ensures each channel plays a clear role while contributing to a unified narrative and strategy.

    Modular by Design

    Every engagement is built modularly. This allows us to:

    • Precisely align scope with client goals

    • Adapt to budgets and internal capacity

    • Scale up or down without inefficiency

    Nothing is generic. Nothing is bloated. Everything has intent.

    Disciplined Experimentation

    We don’t believe in guesswork or empty promises. We use structured experimentation to refine positioning, formats, and narratives based on real audience response — learning quickly and improving continuously.

    Substance Over Vanity

    We prioritize resonance over raw numbers. A focused, engaged audience will always outperform a large, indifferent one. Paid amplification comes later, once the signal is strong enough to justify it.

    Fully Turnkey Execution

    Echo Studios manages everything end-to-end: strategy, creative direction, writing, production, editing, motion design, publishing, optimisation, and reporting. Clients work directly with the founders. No account layers. No agency theatre.

    Oh, and also: You’ll have a good time.

  • Echo Studios was founded by Aaron Shulman and Kieron Banerji.

    Aaron comes from the world of books and long-form ideas, having worked on numerous bestselling titles by leading thinkers and public voices. Kieron comes from the world of media and branded content, with deep experience producing for major artists and global brands.

    We met through shared work with Reid Hoffman and recognised a rare alignment: complementary backgrounds, identical high standards, and a shared frustration with how most content work is done.

    Echo Studios exists to serve clients operating at the highest levels. Our careers have been spent working with C-suite executives, founders, and high-profile individuals, and our systems reflect that reality — precise, discreet, and built for trust.

    We take on a limited number of clients so we can remain deeply involved, accountable, and invested in the outcome.

  • Extending a Bestseller into a Platform

    Reid Hoffman & Ben Casnocha — The Startup of You

    Following our collaboration on the 2022 edition of The Startup of You, we partnered with Reid Hoffman and Ben Casnocha to extend the book into a broader content platform.

    We designed and produced a podcast launched alongside publication, strategically aligned with Reid’s LinkedIn newsletter and supported by cross-platform content. Together, these elements created a sustained conversation about careers in a post-pandemic world — reinforcing authority and driving long-term engagement well beyond the book-launch window.

    Building Ahead of Launch

    Scott M. Curran — CEO, Beyond Advisers

    After supporting Scott Curran in selling his book to Simon & Schuster in 2024, we were engaged to build the platform surrounding its 2026 release.

    Our work includes launching and producing his podcast Better Good (debuting January 2026), managing content across audio, video, and social, and aligning Scott’s thought leadership with institutional credibility and impact goals.

    This engagement reflects our belief that the most effective platforms are built early, deliberately, and with patience.

  • Working with Echo Studios is designed to be structured, transparent, and low-friction.

    Most engagements begin with an initial research, discovery, and development stage. This phase establishes strategic clarity, ensures alignment, and sets the foundation for everything that follows.

    It also allows both sides to assess fit.

    Our Three-Stage Engagement Model

    Stage 1 — Research, Discovery & Development

    Every engagement begins here.

    This stage focuses on deep understanding and strategic definition. We conduct comprehensive research across content, audience, positioning, and competitive landscape, and translate our findings into in-depth, expert-level reports.

    This stage typically includes:

    • A full audit of existing content and channels

    • Landscape and competitor research

    • Audience and narrative analysis

    • Strategic positioning and content architecture

    • Clear recommendations for formats, channels, cadence, and priorities

    At the conclusion of Stage 1, all clients have a natural off-ramp. If you choose not to proceed further, you retain the work in full and are free to implement it internally or with other partners.

    Many clients see this as a deliberate advantage: a low-risk way to engage Echo Studios at a senior, strategic level before committing to longer-term production.

    Stage 2 — Pre-Production

    For clients who move forward, Stage 2 translates strategy into a live, execution-ready system.

    This phase focuses on preparation and alignment:

    • Creative direction and editorial frameworks

    • Format development and structural design

    • Workflow and production pipeline setup

    • Technical standards and quality benchmarks

    • Pilot concepts or sample assets where appropriate

    The goal is to ensure that when content goes live, it does so with clarity, confidence, and operational readiness.

    Stage 3 — Business-as-Usual Production & Management

    Stage 3 is where Echo Studios operates as an embedded partner.

    We take full ownership of ongoing production, publishing, optimisation, and management across agreed channels. Strategy continues to evolve through structured experimentation, performance analysis, and continuous refinement.

    This stage typically includes:

    • Ongoing strategic leadership

    • Full content production across formats

    • Channel management and optimisation

    • Performance tracking and executive-ready reporting

    Clients engage directly with the founders, with minimal touchpoints and clear communication.

  • Echo Studios operates on a modular, monthly engagement model.

    There are no fixed packages, because no two clients — and no two platforms — are the same. Investment is shaped around the complexity of the work, the ambition of the platform, and the level of operational ownership required.

    Pricing is determined by a small number of clear variables:

    • Scope and complexity of deliverables

    • Volume of deliverables produced

    • Number of distribution channels and mediums

    • Publishing cadence and speed of iteration

    • Level of strategic involvement and ongoing optimisation

    This structure allows us to design an engagement that is precisely calibrated — robust enough to perform, lean enough to remain efficient, and flexible enough to evolve as priorities change.

    Monthly, Bespoke, and Adaptable

    All engagements are billed monthly and reviewed on a rolling basis.

    Because our work is modular by design, scope can expand or contract over time without disruption. As platforms mature, channels are added, or cadence shifts, investment adjusts accordingly.

    Clients are never locked into unnecessary production or inflated scope. Everything in the system exists for a reason.

  • Communication & Reporting

    Most clients choose to engage with us via:

    • Weekly stakeholder calls, and

    • Concise daily and/or weekly written reports

    These updates are designed specifically for senior leaders:

    • Clear visibility into what is being produced and published

    • Early performance signals and insights

    • Decisions required (if any), surfaced succinctly

    Reporting is brief, structured, and designed to integrate cleanly into executive workflows and stakeholder communications.

    Aligned With How Senior Leaders Work

    This engagement model reflects how our clients operate:

    • Clear monthly commitments

    • Predictable execution

    • Direct access to the founders

    • The ability to adjust quickly as goals evolve

    It reinforces our core principle: high impact, low maintenance.

  • Next Steps

    If there is alignment, the next step is to scope Stage 1.

    We will outline deliverables, timelines, and investment for the research and discovery phase, agree on success criteria, and begin work immediately.

    From there, you decide how far the partnership goes.

    Let’s start building your thought-leadership platform.